Meaning. What does it mean? Meaning what? Purpose? What does purpose mean? To mean. Being mean? Purposeful. Purposefully being mean? That can be fun if you have sisters. 

Reframe, banish, eradicate- however your thesaurus wants to skin it, here's a strategy that works. Trust me. I'm an Olympian, which means I know everything.

A far more readable piece is in the Sunday Times. This is the original: bloated, raw, warts and all. Enjoy if you have a moment.